OUR PRIVACY POLICY

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Welcome to The Boutique Cupcake Company ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.theboutiquecupcake.co.uk, in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

The Boutique Cupcake Company is a bakery business. If you have any questions about this Privacy Policy, you can contact us at:

Email: mail@theboutiquecupcake.co.uk
Address: 2 Watling Knoll, Radlett, Hertfordshire WD7 7HW

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2. Data We Collect

We may collect and process the following personal data:

a) Information You Provide

  • Name, email address, phone number (via contact forms)

  • Business details (if applicable)

  • Any other information you choose to share when contacting us

b) Information We Collect Automatically

  • Cookies & Tracking Technologies: Squarespace, our website provider, may use cookies to collect anonymous usage data. See our Cookies Policy for more details.

  • IP Address & Device Information: Automatically collected for security and analytics.​

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3. How We Use Your Data

We use your data for the following purposes:
Providing Services: To manage enquiries and client communications.
Communication: Responding to messages, scheduling calls, and sharing relevant updates.
Marketing (With Consent): Sending newsletters or service updates (if you opt in).
Security & Compliance: Ensuring website safety and meeting legal obligations.

We do not sell, rent, or share your personal data with third parties for marketing purposes.

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4. Legal Basis for Processing

We process your data based on:

  • Contractual Necessity: When responding to inquiries or providing services.

  • Legitimate Interests: To improve website performance and communication.

  • Consent: When you opt into newsletters or marketing.

  • Legal Compliance: To meet regulatory or legal obligations.

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5. How We Store & Protect Your Data

We take data security seriously and implement the following measures:
Secure Hosting: Squarespace hosts this website with industry-standard security.
Limited Access: Only authorised personnel can access your data.
Data Retention: We retain personal data only as long as necessary for legal or business purposes.

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6. Third-Party Services

We may use trusted third-party services to enhance our website and services:

  • Squarespace: Website hosting and analytics (Squarespace Privacy Policy)

  • Google Analytics: Website traffic analysis

  • Email Marketing Tools: Mailchimp, or similar (only if you subscribe)

These third parties have their own privacy policies.

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7. Your Rights Under GDPR

You have the following rights regarding your personal data:

Access: Request a copy of the data we hold on you.
Correction: Ask us to correct inaccurate or incomplete data.
Deletion: Request deletion of your data (except when required legally).
Objection: Object to processing for marketing purposes.
Data Portability: Request your data in a machine-readable format.
Withdraw Consent: Unsubscribe from emails or marketing at any time.

To exercise any of these rights, please email us at mail@theboutiquecupcake.co.uk

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8. Cookies & Tracking Technologies

This website uses cookies to enhance user experience. Some are essential for functionality, while others help us analyse website traffic.

Essential Cookies: Required for the website to function.
Analytics Cookies: Help us improve website performance.
Marketing Cookies: Used for targeted ads and promotions.

You can manage or disable cookies in your browser settings. See our Cookies Policy for full details.​

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9. Data Transfers Outside the UK

If we transfer your data outside the UK (e.g., using Squarespace servers or third-party tools), we will ensure adequate protection measures such as:

  • UK-approved Standard Contractual Clauses (SCCs)

  • Data processing agreements with third-party providers

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10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. Please check back regularly for updates.

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11. Contact Us

For any privacy-related enquiries, please don't hesitate to contact us at:

Email: mail@theboutiquecupcake.co.uk
Address: 2 Watling Knoll, Radlett, Hertfordshire, WD7 7HW

If you are unhappy with how we process your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): www.ico.org.uk

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Last Updated: February 2025​